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The Streets of Lake Geneva is your Lake Geneva Business Improvement District (BID) was created in 1991.  The primary goal is to increase traffic and activity within downtown Lake Geneva and keep the area looking beautiful and clean.

The BID serves as a committee of the City of Lake Geneva and consists of an Executive Director, property owners, business owners and managers and City officials.  The common goal of the BID is to continually improve downtown Lake Geneva for merchants, residents, and visitors.  

A few focus areas of the BID include:

  • Implementation and maintenance of downtown floral and streetscape elements (garbage cans, benches, etc.)

  • Downtown holiday decor

  • Economic vitality and development (working to make it easier to do business in Lake Geneva and working to fill store vacancies)

The BID is currently working with the City to create and implement a comprehensive plan, specific for the downtown.  

Board & Staff

Bridget Leech



Executive Director

Hello!  I'm very excited to be in the role of Executive Director for the Business Improvement District.  I grew up in Lake Geneva and spent…..years in Milwaukee.  Three years ago, my husband, son and I moved back to Lake Geneva and have our second kid arriving any day now!  While in Milwaukee, I worked on a large variety of events, ranging in size from 5 people to 10,000 people. Outside of work, I was and will continue to be passionate about the community I live in and was very involved in the progression of Milwaukee's downtown on a volunteer basis, through an organization called NEWaukee.   

I enjoy traveling to other communities and keeping my eyes open for ideas we that we may be able to use to continually move our downtown forward.  I love photography, design, thrift shopping, volleyball and running.  And anyone that knows me, must also know that I love to eat and enjoy a delicious glass of wine with my family and friends.

I grew up in this community and look forward to helping it continue to grow into a vibrant downtown for everyone to enjoy!

Sean Payne



Board President

Tessa August



Board VP

Roger Wolff

Sean Levitt

Kevin Fleming

Steve Monticello